Mihai Statescu

Digital marketing and e-commerce

Mihai Statescu

I freelance as a digital marketer and have run Facebook marketing for small businesses since 2024. This page shows 32 projects from my Google Digital Marketing & E-commerce training: paid ads, email, social media, analytics, search and research.

Every project is a course exercise built around a practice business. None is client work, and each deliverable is shown as I submitted it.

Browse the 32 projectsGet in touch

32 projects6 skill areas16 credentials with verify links

Projects

Course exercises. Each project was built for a practice business in my Google training. Open a card to read the brief, what I did, the key figures and the deliverable itself.

Showing 32 of 32 projects

  • Analytics & reportingDoc

    Calculated ROAS, AOV, LTV and LTV:CAC for each ad channel, then recommended moving $30,000 of budget.

    4.67social ROAS, against 1.71 for search

  • Analytics & reportingSlides

    A seven-slide report on subscribers, conversion and open rates, with a written summary and recommendations for each chart.

    8,663subscribers added since April, against a 12,000 goal

  • Analytics & reportingSheet

    Five charts from pivot tables that show when traffic arrives and when it converts, by day and by hour.

    14.6%Tuesday, the day with the best average conversion rate

  • Research & strategySheet

    Compared Boll & Branch, Coyuchi and Under the Canopy on content, promotions, policies and one bath towel each.

    3competitors compared on 18 points

  • EmailDoc

    Wrote the apology for a launch email that went out with the wrong date and a broken link, and offered 15% off.

    15%off for 24 hours with code INFINITY15

  • Search & websiteSheet

    Chose six of 21 candidate keywords and forecast their impressions, clicks and cost.

    $986.50predicted cost for 1,425 clicks

  • Search & websiteDoc

    Read scroll and click heat maps and wrote four ways to get more email sign-ups.

    25%of visitors scroll far enough to reach the sign-up form

  • Research & strategySlides

    Mapped five stakeholders by influence and interest and planned what each one hears, how and how often.

    5stakeholders, each with a tailored update

  • Analytics & reportingSheet

    Sorted and filtered a week of hourly data to find the busiest hour, the best days and the top conversion hours.

    9,436users in the busiest hour, Wednesday at 11:00

  • Social mediaDoc

    Explained why a post with twice the impressions drew far less engagement, and what to change.

    2ximpressions on post 1, yet post 2 won on engagement

  • Research & strategyDoc

    Turned two vague goals into SMART goals and tested each one against the five criteria.

    100,000 to 112,000subscribers by the end of September

  • Research & strategyDoc

    Proposed one paid, video-first social campaign for adults 42 to 57, backed by audience statistics.

    95%of adults 42 to 57 use social media

  • EmailDoc

    A three-email series: a welcome with 10% off, the For All launch newsletter and a nudge for subscribers still deciding.

    3emails, each with its own subject line

  • Paid adsDoc

    Planned a 30-day test of a deals headline against the current one, with a hypothesis, sample size and confidence level.

    2% to 7%conversion rate the test aims for

  • Paid adsDoc

    Decided which Google Ads recommendations to apply, plan or dismiss, with a reason and next steps for each.

    3 / 3 / 0apply, plan, dismiss

  • Social mediaDoc

    An update email that tells three stakeholders what the post data shows and what changes next.

    ~6xengagement on post 2 despite fewer views

  • EmailDoc

    A retention email that sells a members-only app by starting from the member’s real problem, time.

    3 monthsfree for current members

  • EmailDoc

    A pet dental newsletter, a massage promotion and a car service reminder, each in its own voice.

    3industries, three different goals

  • Social mediaSheet

    Fourteen posts across three platforms over two days, matched to holidays and awareness days.

    14posts scheduled across three platforms

  • Social mediaVideo

    A five-second animated Instagram post that announces up to 25% off for National Pet Day.

    25%off, up to, the headline offer

  • Research & strategyDoc

    Two personas with goals and barriers, one for the budget buyer and one for the variety shopper.

    2personas, each with goals and barriers

  • Research & strategySheet

    Sorted 11 customer records by main goal to find the two groups behind the personas.

    5 + 6customers who put cost first and variety first

  • EmailSheet

    Sorted 19 subscribers into three segments from their survey answers.

    3segments: small kitchen, in-store sales, pet-friendly

  • Research & strategyDoc

    A seven-question survey covering who the customer is, how satisfied they are and what gets in the way.

    7questions, from age range to reasons for leaving

  • Research & strategyDoc

    Set Q4 conversion and click-through goals for each channel, each above last quarter’s result and the industry benchmark.

    +10%revenue goal over 2020

  • Paid adsSheet

    Wrote feedback on every headline, description and image of a draft display ad, and added two headlines and a description.

    37characters in the headline that broke the 30-character limit

  • Paid adsSheet

    Ten headlines, five descriptions and five extensions, all within Google’s character limits.

    10headlines, the longest 28 of 30 characters

  • Paid adsSheet

    A campaign plan for a $600 Facebook video promotion with an awareness objective.

    $600budget for a Facebook video campaign

  • Paid adsSlides

    The nine-slide image set for the display ad, with feedback on every photo.

    8photos reviewed

  • Search & websiteDoc

    Rewrote the title and meta description of two pages so each says what the page offers.

    2pages rewritten

  • Social mediaDoc

    Sorted brand mentions into positive, negative and brand-specific, then listed the actions they point to.

    15%price cut proposed

  • Social mediaDoc

    Answered a compliment, a product question and a price complaint in the brand’s voice.

    3comment types handled

Credentials

Every certificate and badge links to its public verification page on Coursera, Credly or Google Skillshop.

Professional Certificate

Courses in the certificate

Google AI Essentials

Google Skillshop

About

I am a digital marketer from Onești, Romania. I have freelanced since 2024, running Facebook marketing for small businesses, and I hold the Google Digital Marketing & E-commerce Professional Certificate.

The 32 projects above came out of that training. They cover paid search and display ads, email, social media, analytics and research. Each one starts from a brief, uses the numbers in the file and ends with a recommendation or a finished piece of copy.

Based in
Onești, Romania
Languages
Romanian (native), English (B2/C1)
Tools
Google Ads, Google Analytics, Google Sheets, Google Workspace, Shopify, WooCommerce
Also certified in
Google AI Essentials, AI-Powered Performance Ads
Education
Baccalaureate in Economics, with a Marketing Certificate (2024)

Contact

Email is the quickest way to reach me. You can also find me on LinkedIn.

Email
LinkedIn profile